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A unique anthology, co-authored by a “gym rat” with a Ph.D. in Sociology and a former competitive bodybuilder, fitness expert, and entrepreneur. The book offers a sociological perspective on the fitness industry, discussing how it is driven both by market forces and the culture of individual consumerism. Million Dollar Muscle is a unique anthology, co-authored…
A unique anthology, co-authored by a “gym rat” with a Ph.D. in Sociology and a former competitive bodybuilder, fitness expert, and entrepreneur. The book offers a sociological perspective on the fitness industry, discussing how it is driven both by market forces and the culture of individual consumerism.
Million Dollar Muscle is a unique anthology, co-authored by a \