Management Gurus and Management Fashions

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Since the 1980s, popular management thinkers,gurus have promoted a number of performance improvement programs and management fashions which have greatly influenced both the everyday conduct of organizational life and the preoccupations of academic researchers. This book provides a rhetorical critique of the management guru and management fashio

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Beschrijving

Since the 1980s, popular management thinkers,gurus have promoted a number of performance improvement programs and management fashions which have greatly influenced both the everyday conduct of organizational life and the preoccupations of academic researchers. This book provides a rhetorical critique of the management guru and management fashio